Robert Pfaller Author

The Flashing Weapons: The Power of Form

Name: Die blitzenden Waffen
Price: 22.00 EUR
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‘A speaker must not only fight with sharp weapons but with flashing ones.’ Quintialian

Quintilian already knew that in order to speak convincingly good arguments alone are not enough. They need to be presented in a certain way. This power of form is obvious in everyday life at many levels. For instance, why do we love certain cars – and frequently not the most useful ones? Why do certain artworks move us while others leave us cold? Why do some advertising slogans seduce us and others do not? How should good advice be formulated to be effective?

In his new book, the philosopher Robert Pfaller examines the function, meaning and effect of form to uncover its secret – and its power.

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Publisher: S. FISCHER
Release: 27.05.2020
ISBN: 978-3-10-059035-0
288 Pages
Author: Robert Pfaller

Buchcover von The Flashing Weapons: The Power of Form: Über die Macht der Form — Robert Pfaller The Flashing Weapons: The Power of Form

Robert Pfaller

Robert Pfaller, born in 1962, studied philosophy in Vienna and Berlin and, after guest professorships in Chicago, Berlin, Zurich and Strasbourg, is now a professor of philosophy at the University of Art and Design Linz. From 2009 to 2014, he was a professor of philosophy at the University of Applied Arts Vienna. His books published by Fischer include "Das schmutzige Heilige und die reine Vernunft. Symptome der Gegenwartskultur" (2008), the highly acclaimed study "Wofür es sich zu leben lohnt. Elemente materialistischer Philosophie" (2011), "Zweite Welten. Und andere Lebenselixire" (2012) as well as “Kurze Sätze über gutes Leben” (2015). After "Erwachsenensprache. Über ihr Verschwinden aus Politik und Kultur" (2017), "Die blitzenden Waffen. Über die Macht der Form" was published in 2020. He was awarded the Paul Watzlawick Ring of Honour in 2020.